What was your Original Base Marketing Budget Limit last year and how much was not spent? (Hint: see the Budgeted Expenditure Report).What was your Sales Revenue, Gross Margin and Marketing Contribution last year? (Hint: see the Industry Benchmark Report).Complete a short analysis of your company by answering the short answer questions below:.Your answer should be half a page in length.
#W. WORD MUSIC2GO MANUAL#
#W. WORD MUSIC2GO REGISTRATION#
After registration has been completed, it is strongly recommended you start by reading the Music2Go Assignment Schedule, Music2Go Player’s Manual, and view the Music2Go Tutorial Videos available through the Smartsims website.įor this assignment you are required to complete each of the following: To begin you must first register for the Music2Go Marketing Simulation through the Smartsims website. The success of your decisions will be determined by your Total Marketing Contribution (TMC) over the length of the simulation. In following weeks you will be able to make Sales Promotion decisions, conduct Product Development, and launch New Products. These decisions will be Retail Price, Retail Margin, Advertising budget, Advertising mix, and entering a Sales Forecast. In the first decision period, you will be making decisions for the company’s only product. Music2Go will require you to analyze Company Reports and Market Research to implement your own Marketing Plan while keeping to a fixed budget.Įach week you will need to log into the Smartsims website, open your Music2Go company and make decisions before the Sunday midnight (MST) rollover (decision deadline). The Music2Go Marketing Simulation gives you the opportunity to formulate and implement a Marketing Campaign within your own company (an MP3 Player Manufacturer).